USA Today to Feature BeSeen App!
Our biggest marketing initiative is underway! Starting tomorrow, April 13, 2012, Web Wise Kids’ BeSeen app will be featured in a special three-column ad on USA Today. The ad will be part of a research report on “Teen Health and Happiness” in the United States.
Because topics such as Internet safety and cyberbullying have become increasingly critical health issues for the youth of the nation, we felt that this was the perfect opportunity to promote our BeSeen app, which teaches youth to use social networks safely in order to avoid real-life repercussions.
The markets for the ad will be Washington DC, North and South Carolina, Dallas, Los Angeles, and Northern California (Silicone Valley). The ad will reach approximately 1.3 million readers from USA Today, as well as an additional 1.7 million from Facebook, who has agreed to feature the insert online on their official family and internet safety page
We are so excited to have this opportunity to spread the word about BeSeen, and to continue our mission in educating our children by providing innovative and effective tools to help them flourish in this age of growing technology.
We’d like to extend our gratitude and appreciation to CTIA/The Wireless Foundation and Trend Micro for helping to fund this marketing plan and helping us spread the word about the BeSeen app. Internet safety is becoming a pervasive issue in our society, and it is imperative that we work to raise awareness about this issue and to also educate our children on how to safely navigate their digital lives.
For more information on our BeSeen app, please visit http://www.webwisekids.org/usa